Map a Tropical Island and get $15,000!


TomTom searches for drivers to explore and map five paradise islands

~ Unique project to map a tropical island and get $15,000 ~

Concord, MA 1 June 2012 – TomTom today kicks off its Map Paradise Project, a once-in-a life-time opportunity for five families or groups of friends to spend two weeks on a tropical island and “earn” $15,000 for mapping it. The Map Paradise Project will help create five new navigable maps for: Fiji, St. Lucia, Mauritius, Cape Verde, and the Seychelles. To apply, applicants simply need to fill in a form at

Successful applicants can take up to four family members or friends with them to help map a paradise island. In total, five groups will be sent on all-expenses-paid mapping assignments and each group will “earn” $15,000. No mapping experience is needed, but TomTom is looking for people who enjoy exploring beautiful places, don’t mind great weather and who have a decent sense of direction.

Those selected for the Map Paradise Project will simply need to drive around the island in a specially equipped mapping car. This is the very first step in TomTom’s map making process. This mapping field work will take anything from a day to two weeks depending on how much time is spent sunbathing, swimming or exploring.

“The very first step in creating an accurate map is proper field work, and that is where the Map Paradise Project comes in,” said Corinne Vigreux, managing director, TomTom. “This project will not only create five new navigable maps, it will also give people a unique insight into how our maps are made. And where better to start mapping, then on a beautiful paradise island.”

A short film introducing the Map Paradise Project and containing helpful information for applicants can be viewed at

How to apply for the Map Paradise Project

Applicants simply need to fill out a form at telling TomTom why they are the perfect group to map paradise. At least one from the group must be able to drive. Five people are able to take part in each project.

The competition is open to residents in the UK, US, Canada, France, Netherlands, Belgium, Spain, Portugal, Sweden, Norway, Germany, Austria, Switzerland, Finland, Denmark, Brazil, Argentina, Mexico, Ireland and South Africa.

Map Paradise Project Film and spokesperson

A film explaining why TomTom needs people to take part in its mapping project can we seen at The film stars James, the sound engineer from TomTom’s Darth Vader and Yoda voice recordings, and tells the story of his futile attempt at mapping a tropical island and of him getting lost. The film introduces TomTom’s Map Paradise Project spokesperson, Christopher Bradshaw and introduces his Golden Rules of mapping. Via Facebook and Twitter Christopher will introduce the islands, receive applications and announce the winners.


Social Media Specialist at Kidsumers
Sheri McDonald is a Mom to 4 awesome kids who range in age from 6 to 21. She is a Canadian Mom Blogger, a Travel Blogger, a Brand Ambassador, a Social Media Influencer, a Spokesperson and an amateur photographer. You can find her writing about family life, food, travel, Disney and family friendly products at Kidsumers (a play on the word 'consumers') and sharing her travel experience at Big Family Travels.


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