I’m a hockey widow. Or at least I was, until this year. This year my husband decided to take a break from playing hockey and an NHL lockout is sparing me from hours and hours of hockey on our television. I’m not totally heartless, I do feel bad for my husband and all of the other die hard hockey fans out there, but Mars Canada has provided a way to fill their time. They are energizing the country from coast-to-coast and encouraging you to get involved in a side of hockey that truly makes a difference.
Every community has their local hockey rink. I know ours well, along with several rinks in the surrounding communities. It is a place where our kids bond and learn about sportsmanship and team bonding. It’s a place where parents cheer on our kids and help them through the tough losses, and it’s a place where we form relationships with other parents too. The hot dogs and popcorn are a fringe benefit 🙂
It isn’t always easy to maintain a rink so it remains an enjoyable space. Actually, a recent survey conducted by Leger Marketing and commissioned by the Mars brand revealed that while more than 90% of Canadians live near an ice rink, and value the positive impact a rink has on a community, most are surprisingly unaware of the current physical state of their facilities. This is where Mars has stepped in to help out. After the successful renovation of a rink in Grand Manan, N.B., Mars has further identified five local rinks within Canada that could use a bit of a facelift.
Now, by purchasing a specially marked Mars and entering the PIN code contained inside the wrapper at www.marsbar.ca, Canadians will activate a $5 CDN contribution , up to a maximum of $ 100,000 CDN in 2012, to be shared amongst the participating community rinks in need of renovations. So let’s get enjoying our Mars bars, and help a local rink!
In honor of this great promotion, one of my lucky readers can win a $50 Mars Prize Pack!
Contest closes October 26th, 2012.