We have all heard it before: Breakfast is the most important meal of the day. It gives you the energy you need to get through the day, and for children it is a valuable learning tool. Heading to school with a full stomach means that they are energized, satiated and ready to learn. I really believe it is true and breakfast has always been important to me.


I grew up with a very consistent morning routine. I got up slightly earlier than everyone else (except my Dad who always got up ridiculously early), poured myself a bowl of cereal and then created a wall of cereal boxes around me so that no one would disturb me. I liked my breakfast and I wanted to enjoy it in peace! I rarely wavered on my choice in cereal and I never missed breakfast.

My oldest son preferred a bit of variety in his cereal choices, and he would happily engage in conversation over cereal. I am still not much of a conversationalist in the morning, but I was happy to listen to his chatter and learn about what matters to him each morning. Like me, he never missed having a good breakfast. He’s 21 now and he still makes sure to have a good breakfast every morning.

My younger children all have different morning routines. My 10 year old has to be coaxed to eat anything (but he’s not allowed to skip breakfast), my 5 year old has two kinds of oatmeal that he rotates between and my daughter’s favourite breakfast food changes each month. The one thing that remains the same is that they sit at the table and enjoy a breakfast with no television or electronics on while discussing what is happening each day at school. I love hearing about their upcoming days and knowing that they are going to school ready to learn.

In Canada, 1 in 7 children live in poverty and may be starting their day without breakfast. That number astounds me. At our school, that is approximately four children in EVERY classroom! It makes me really appreciate programs like the Breakfast Club of Canada. Breakfast Club of Canada is a national not-for-profit organization dedicated to providing services and funding to school breakfast programs. NIVEA Canada has partnered with the Breakfast Club of Canada by donating $25,000 to the them in 2013. NIVEA’s donation will contribute towards helping to feed 130,000 Canadian children.

Both globally and in Canada, NIVEA is committed to supporting families and empowering children. NIVEA’s commitment to families is part of Beiersdorf’s company-wide social target for 2020: reaching one million families and improving their lives. Visit the ‘NIVEA & Breakfast Club of Canada’ tab at Facebook.com/NIVEACanada or at www.nivea.ca to learn more about Breakfast Club of Canada and how purchases of NIVEA products are contributing to a brighter future for children across the country.



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Sheri McDonald is a family lifestyle blogger who has been sharing her parenting and travel adventures online for the past eight years. You can find her discovering the world with her children when she's not at home enjoying a good book.


Lifestyle Blogger. Traveler. Writer. Social Media Marketer. @SunwingVacay #Kidcations Expert Panel. Member of ITWA @PTBAssoc IG: familyenroute
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