ECCO is known for comfortable and quality shoes. After reading their website, I understand why. Experience is key!
For 48 years, it has been ECCO’s aim to produce high quality, casual comfort shoes with a perfect fit.
Karl Toosbuy – the founder of ECCO – had a dream. He wanted to own a shoe factory and run his own business. Trained from an early age as a shoemaker, he gradually rose through the ranks and by his early 30s was managing a shoe factory in Copenhagen. The business, however, was not his.
So one day, the family decided to give up the security of a regular job, sell their home and move to Bredebro on the west coast of Denmark, just north of the German border. Karl and Birte Toosbuy and their 5-year-old daughter, Hanni, rented a small house and took over an empty factory built by the local community to help create jobs in what was a predominantly agricultural town.
A visionary, single-minded entrepreneur, he, along with a small team, developed a range of truly innovative products and introduced pioneering production methods. Karl Toosbuy, in fact, became the first shoemaker to realise that shoes had to be made to fit the foot, thereby breaking with centuries of shoemaking tradition. As a result, functional, comfortable ECCO shoes were launched in the 1970s and became an instant success.
One of my lucky readers will win a pair of children’s ECCO shoes (winner’s choice).