I’ve been up for just over an hour today and I have brushed my teeth, washed my face, filled my water bottle twice and made a pot of coffee. All of this was done with the clean water that comes from my tap. Like most Canadians, I take it for granted that I have clean water at my disposal whenever I need it. Even in the rare instance where we have been put on a boil water advisory, we have bottled water available to us. Approximately one billion people in the developing world* do not have the same luxury, and diseases from contaminated water are killing more children every day than HIV/AIDS and malaria combined*. It breaks my heart to think of their parents trying to care for them while not having one of the most basic needs, clean water.
The P&G Children’s Safe Drinking Water (CSDW) Program helps provide clean drinking water to people in need through a water purifying technology developed by P&G. One small P&G purification packet quickly turns 10 litres of dirty, potentially deadly water into clean, drinkable water. See how it’s done in the video below.
This past spring, P&G and Walmart teamed up and committed to donating one day of clean water** for every P&G product purchased at Walmart or Walmart.ca during the month of April. During that month, Canadians rallied together and in the end, P&G donated 8.6 million days of clean water to the Children’s Safe Drinking Water Fund as part of its Clean Water initiative. Since May 1, more than 20 P&G products, including Tide, Pampers, Duracell, Dawn and Pantene have continued to generate a donation equivalent to one day of clean drinking water**.
To help bring the program even closer to its goal of donating 25 million litres of water in a 12 month-period, P&G and Walmart will once again open the program up to include every P&G product from July 16 – 31, 2014***, and they are looking for people to take part in the #cleanwater Photo Challenge.
The #cleanwater Photo Challenge
From July 18-31st I will be tweeting photos inspired by the word of the day on the #cleanwater calendar below, and I invite you to do the same. The photo could include clean water itself, or simply the impact water has (ie. a satisfied smile and wipe of the mouth after gulping clean water from a glass or a happy child after a dip in the lake). Be sure to use the #cleanwater hashtag as well as the hashtag for the word of the day. At the end of the challenge, one winner will be randomly selected to receive a $250 Walmart gift card and a bundle of P&G products.
*Source: World Health Organization
**For every P&G product purchased at Walmart from April 1 – 30, 2014, P&G donated US$ 0.02 to the Children’s Safe Drinking Water Fund. For each purchase of a selection of P&G products from May 1, 2014 – July 17, 2014, P&G will donate US$ 0.02 to the Children’s Safe Drinking Water Fund.
***For every P&G product purchased at Walmart from July 16 – 31, 2014, P&G will donate US$ 0.02 to the Children’s Safe Drinking Water Fund. For each purchase of a selection of P&G products from August 1, 2014 – March 31, 2015, P&G will donate US$ 0.02 to the Children’s Safe Drinking Water Fund.
I am a P&Gmom. As part of my affiliation with this group, I have been offered compensation to participate in the #cleanwater photo challenge. The views, opinions and photographs expressed on this blog and in my social networks are my own.