Would you like to have a sneak peek into your future? What if the future wasn’t quite as bright as you hoped? IKEA helps young couples get a glimpse of their future, or at least a possible future, and not necessarily one that they want. Hey, at least the furniture was nice!
It’s no ordinary illusion. Together with hypnotist Justin Tranz, IKEA let young couples experience their future in a fascinating time travel experiment.
In the experiment, world-renowned hypnotist Justin Tranz put a young couple in deep trance before they’re being exposed with potential life-changing events in advance. Guided by Tranz, the young couple embarks on a time journey where different life predictions awaits them – from celebrating a birthday for their imaginary 6-year old daughter, to an odd meeting in the bathroom with the same daughters future boyfriend, years later.
“The everyday is exciting! It’s on those seemingly ordinary days life happens and changes. And when it does, so does our home”, says Johan Wickmark, Global Catalogue Manager.