Two decades ago a social connection would have been meeting up for a cup of coffee or going for a walk. It would have meant actually seeing someone in person or at least hearing their voice over the telephone, and even that was considered a little impersonal. It’s amazing how much things have changed since then. Technology has advanced in many very positive ways, but these advances have also resulted in fewer personal connections with people. We communicate online and through text messages and don’t get to build relationships in the same way that we used to. To remind us of the importance of these connections and help celebrate the happiness and joy connections bring to our lives Cheerios has launched its newest campaign, “the Cheerios Effect.”


You might ask yourself, what does cereal have to do with human connections? Well, the Cheerios Effect is a real scientific principle that is nicknamed after the cereal, and it’s about the fact that if you drop two Cheerios into a bowl, they’ll always eventually float together and connect. Just like those two tiny, floaty little Os, we’re all drawn together.  In fact, we’re hard-wired to connect with those around us.  Nothing could be more natural. And no matter who you are, where you live, or who you choose to share your life with, Cheerios believes that everyone is worthy of love and connection. This idea is summed up in the campaign tagline: “We all love to connect. That’s the Cheerios Effect.”

To give Canadians a chance to share their own stories of personal connections, Cheerios has created the, where you can share your unique story that will then be brought to life with a personalized video of Cheerios connecting in a bowl. I created a video about a long time friend that I met nearly twenty years ago.

You will see in my video that we met when we were both single Moms living across the hall from one another in a small apartment building. The story gets even better though! The town that I moved to back then is one that I had lived in as a young child. My new friend was 4 years old than me so it never occurred to me that we may have known each other as kids. About a year after we met, I told her a story about my sister getting hit in the head with a garden hoe when she was a kid (ouch, I know). I said that she had been playing with some friends and one of them threw the hoe which then hit my sister right off of the top of the head. My friend looked shocked and said “I think I’m the one that did that!”. We both called our mothers and sure enough, it was her! We had lived in the same neighbourhood and obviously played together. I forgave her for throwing a garden hoe at my sister (it was an accident, truly) and we remain friends today, although our friendship has somewhat become a victim to technology. I plan to correct that right away!

Do you have a personal connection that you could share at the Your video could help you win a $100 Loblaw gift card and 5 boxes of Cheerios!

get ready to winCanada

Visit and create your own video (you do not appear in the video) about a personal relationship you have had. Once you receive your video link (within 24 hours of creating it), tweet the link to me @kidsumers with the hashtag #CheeriosEffect. Leave the tweet link in the comments below to confirm you have completed these steps, and once the contest closes on October 31st at 9pm ET, a winner will be selected through

This contest is open to Canadians, excluding Quebec, over 18 years of age. Only one entry per person. There is one prize of a $100 Loblaws gift card and 5 boxes of Cheerios.



Influencer at Kidsumers
Sheri McDonald is a family lifestyle blogger who has been sharing her parenting and travel adventures online for the past eight years. You can find her discovering the world with her children when she's not at home enjoying a good book.


Lifestyle Blogger. Traveler. Writer. Social Media Marketer. @SunwingVacay #Kidcations Expert Panel. Member of ITWA @PTBAssoc IG: familyenroute
Follow Sheri and her family's travels on Instagram.