About Me

griffinandmomI am Sheri McDonald. I live in Southwestern Ontario and I am happily married to Michael. We have one daughter and three sons who range in age from seven to twenty-two.

I am a Canadian Lifestyle Blogger, a Travel Blogger, a Brand Ambassador, a Social Media Influencer, a Spokesperson and an amateur photographer. I have been blogging at Kidsumers since August 2010. Previously I blogged at Teens, Tweens and Drama Queens, which was eventually amalgamated with Kidsumers. I also blog at FamilyEnroute.com and my work can be seen on various websites listed here: http://kidsumers.ca/also-seen-on

Prior to discovering my place online, I was a Social Worker who primarily worked with people living with disabilities. My love of art eventually lead me to start a niche print publication for artists, which I operated with a partner while continuing to work in social work. It was a valuable experience where I gained knowledge around design, marketing, advertising and promotion.

Kidsumers (a play on the word ‘consumers’) is a mom and lifestyle blog that focuses on family, parenting, food and family travel. I write about products and experiences that will be interesting and relevant to my readers. I engage with my readers on my blog also through my various social media accounts.

Each year I partner with brands and destinations that meet my standards for what I would like to share with my readers. Some recent brand relationships include:

  • Walmart Canada Mom
  • Today’s Parent Approved Blogger
  • Frigidaire Ambassador
  • P&G Mom
  • Hamilton Beach Ambassador
  • Orange Naturals Ambassador

Members logo(1)I am a member of the International Travel Writers Alliance and I am one of five members of the FamilyTravelCA group. We host monthly family travel twitter parties and work closely with travel brands.

Recent Press Trips/Media Travel:

  • Disney Social Media Moms 2013 & 2015
  • InterContinental Toronto Yorkville
  • Great Wolf Lodge, Niagara Falls
  • Islands of Loreto, Baja Peninsula
  • Universal Studios, Halloween Horror Nights
  • Niagara Falls, New York (Culinary Tour)
  • Gulf County, Florida
  • Fern Resort, Orillia
  • Parkbridge Resorts, Wasaga Beach
  • Mount Snow, Vermont
  • Royal Caribbean Cruise – Sint Maarten, St. Thomas
  • Albuquerque, New Mexico
  • TMS Family Travel Conference, Niagara Falls, NY
  • BlogHer, New York City
  • Southern California
  • Pensacola, Florida
  • TBEX Toronto
  • Fantasyland Grand Opening, Disney World


Mothers, aged 25-44
College Educated
Income level $60-$100K

Readers are primarily in the United States and Canada.

Top Cities:

  1. Toronto
  2. Ottawa
  3. Winnipeg
  4. Calgary
  5. Edmonton
  6. New York
  7. London
  8. Montreal
  9. Vancouver
  10. Los Angeles

Top Provinces/States:

  1. Ontario
  2. California
  3. British Columbia
  4. Alberta
  5. Texas
  6. New York
  7. Florida
  8. Illinois
  9. Manitoba
  10. Quebec


Contact me at sam@kidsumers.ca for metrics and my rate card.

January 2015


Social Media Specialist at Kidsumers
Sheri McDonald is a Mom to 4 awesome kids who range in age from 6 to 21. She is a Canadian Mom Blogger, a Travel Blogger, a Brand Ambassador, a Social Media Influencer, a Spokesperson and an amateur photographer. You can find her writing about family life, food, travel, Disney and family friendly products at Kidsumers (a play on the word 'consumers') and sharing her travel experience at Big Family Travels.


Love family, food, travel - Today's Parent Blogger - Mod of Monthly #FamilyTravelCA Chats - Walmart Mom, Member of ITWA
The kids love this Cranberry Glazed Turkey Meatballs & Cauliflower Puree http://t.co/AdGmLQn3xs #GetKidsCooking #BensBeginners - 2 hours ago