About Me

sheri high res headshotI am Sheri McDonald. I live in Southwestern Ontario and I am happily married to Michael. We have one daughter and three sons who range in age from six to twenty-one.

I am a Canadian Lifestyle Blogger, a Travel Blogger, a Brand Ambassador, a Social Media Influencer, a Spokesperson and an amateur photographer. I have been blogging at Kidsumers since August 2010. Prior to that I blogged at Teens, Tweens and Drama Queens, which was eventually amalgamated with Kidsumers.

Prior to discovering my place online, I was a Social Worker who primarily worked with people living with disabilities. My love of art eventually lead me to start a niche print publication for artists, which I operated with a partner while continuing to work in social work. It was a valuable experience where I gained knowledge around design, marketing, advertising and promotion.

Kidsumers (a play on the word ‘consumers’) is a mom and lifestyle blog that focuses on family, parenting, food and family travel. I write about products and experiences that will be interesting and relevant to my readers. I engage with my readers on my blog also through my various social media accounts.

Each year I partner with brands and destinations that meet my standards for what I would like to share with my readers. Some recent brand relationships include:

  • Walmart Canada Mom
  • Kinder Mom
  • Today’s Parent Approved Blogger
  • Frigidaire Ambassador
  • P&G Mom
  • Spokesperson for Pampers Kandoo
  • Hamilton Beach Ambassador
  • Orange Naturals Ambassador

Recent Press Trips/Media Travel:

  • Southern California
  • Pensacola, Florida
  • Disney Social Media Moms 2013, Orlando, Florida
  • Wasaga Beach
  • TMS Family Travel Conference, Niagara Falls, New York
  • Global Resort Homes, Kissimmee, Florida
  • Universal Studios/Royal Caribbean, Florida; St. Thomas; St. Maarten
  • Travelocity.ca, Orlando
  • P&G Science of Sleep, Cincinnati
  • Albuquerque, New Mexico
  • Gulf County, Florida
  • Niagara Falls, New York (Culinary Tour)
  • Universal Studios, Halloween Horror Nights

I recently became a contributor at Traveling with Kids.


Mothers, aged 25-44
College Educated
Income level $60-$100K

Readers are primarily in the United States and Canada.

Top Cities:

  1. Toronto
  2. Ottawa
  3. Winnipeg
  4. Calgary
  5. Edmonton
  6. New York
  7. London
  8. Montreal
  9. Vancouver
  10. Los Angeles

Top Provinces/States:

  1. Ontario
  2. California
  3. British Columbia
  4. Alberta
  5. Texas
  6. New York
  7. Florida
  8. Illinois
  9. Manitoba
  10. Quebec


Contact me at sam@kidsumers.ca for metrics and my rate card.

January 2014


Social Media Specialist at Kidsumers
Sheri McDonald is a Mom to 4 awesome kids who range in age from 6 to 21. She is a Canadian Mom Blogger, a Travel Blogger, a Brand Ambassador, a Social Media Influencer, a Spokesperson and an amateur photographer. You can find her writing about family life, food, travel, Disney and family friendly products at Kidsumers (a play on the word 'consumers') and sharing her travel experience at Big Family Travels.


Love family, food, travel - Today's Parent Blogger - Mod of Monthly #FamilyTravelCA Chats - Ambassador for @HamiltonBeachCA - Also tweet @BigFamilyTravel
Goodbye @villadelpalmarl! Thank you for a fantastic week. #VDPLFAM #villadelpalmarl https://t.co/VHAukUYvHV - 1 day ago