INVISTA Launches DACRON® Fiber Quality Sealto Highlight Classic High-Performance
New icon capitalizes on unique relationship of DACRON® brand with today’s consumer
What do space travel, rock and roll, and big chrome fins have in common with the DACRON® brand? All these American classics were busy making history back in 1959. To celebrate, INVISTA is launching the DACRON® fiber quality seal – a new icon that capitalizes on the heritage and trust of the DACRON® brand and its unique relationship with today’s consumer – during the New York Home Fashions Market Week, Sept. 13-17.
The new DACRON® fiber quality seal is based on a legacy of fiber technologies that have earned people’s trust for over 50 years. The DACRON® brand, one of the leading home textile brands in consumer awareness studies, is now a symbol of excellence for high-performance fiberfill in bedding. With two-thirds of consumers saying they are familiar with the DACRON® brand in a 2010 nationwide survey, it has one of the highest levels of consumer awareness among popular home furnishings brands.
To help busy consumers make informed choices for their homes, families and guests, the new DACRON® fiber quality seal will be featured on packaging of bedding with branded fiberfill from INVISTA. The DACRON® fiber quality seal will endorse brands, like luxuriously comfortable DACRON® Comforel® fiberfill, durable and functional DACRON® Performa® fiberfill, and long-lasting DACRON® DuraLife™ fiberfill. With the quality seal’s taglines of “Trust What’s Inside” and “It Just Feels Good,” consumers will immediately recognize that pillows bearing the DACRON® fiber quality seal offer a combination of fill power, comfort and durability.
“The power of the DACRON® brand is so strong among consumers, it’s similar to the assurance of a trusted friend,” noted Carol Haslach, marketing communications manager for INVISTA. “Our research indicates that showcasing this classic brand is good news for retailers and manufacturers, and we are confident that there’s added shelf appeal for bedding products that bear the DACRON® fiber quality seal.
”To create awareness for the brand, a mini-fleet of vintage cars featuring the DACRON® fiber quality seallogo will be cruising around town and popping up in front of various manufacturers’ showrooms, the morning shows, hotels and iconic New York landmarks during New York Home Furnishings Market Week. For more information on the DACRON® fiber quality seal, please visit www.INVISTA.com.
I thought a mini pillow was going to be too small for every day use, but when my Dacron mini pillow arrived, I knew I was wrong. It is 15″ x 20″, which is the perfect size for a child and not too small for an adult either. The pillow is very soft and comfortable, and I now realize what I have been missing all of these years by purchasing cheap pillows. What a difference!
The thing that most impresses me about Dacron, is not how soft and comfortable the pillow is, it is their “Pillows for Patriots” program.
One of the most prestigious and decorated divisions in the U.S. Army, the 101st Airborne Division “Screaming Eagles,” took off for Afghanistan from the Special Tactics Base in Fort Campbell, Ky., during the remaining hours of 2010 with some much-appreciated comforts from home – miniature pillows bearing the DACRON® fiber quality seal, perfectly sized to fit into each soldier’s field pack.
In collaboration with local U.S. military personnel and supportive organizations, such as Pillows for Patriots and Our Troops Online, the DACRON® brand team successfully delivered hundreds of branded, miniature pillows to American forces stationed in combat zones in Afghanistan and Iraq.
Pillows for Patriots, an organization created by two military moms in South Carolina, and Our Troops Online, founded by a retired businessman from Florida who served in the Navy in the 1960s, provide everyday items to combat troops stationed in far-flung places. For these combat troops, the nearest store is at least 40 minutes away—and typically requires a combat convoy to get there.
“Most people don’t realize that pillows aren’t a government-issued item for certain troops on the front lines,” said Brian Nix, segment manager for INVISTA’s North America Fiberfill business. “When we found out that soldiers on the move often fall asleep wherever they can find a place to rest their heads, we knew we had to provide the assurance of comfort (in the form of DACRON® brand fiberfill) to those deployed.”
The DACRON® fiber quality seal endorses brands like luxuriously comfortable DACRON® Comforel® fiberfill, durable and functional DACRON® Performa® fiberfill, and long-lasting DACRON® DuraLife™ fiberfill. The DACRON® fiber quality seal is based on a legacy of fiber technologies that have earned people’s trust for more than 50 years. With two-thirds of consumers saying they are familiar with the DACRON® brand in a 2010 nationwide survey, it has one of the highest levels of consumer awareness among popular home furnishings brands.
“The DACRON® brand has a long heritage and relationship with today’s consumers, and it’s sure to be a familiar, reassuring reminder of home for the men and women in the U.S. Armed Forces,” said Nix. “We all sleep better because of their sacrifices.”
In the States, you can buy Dupont ® Dacron Hollofil II Standard Pillows (2 Standard Pillows)
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*I was provided with a pillow to review. My opinions are my own.