NEW BALANCE CANADA OFFERS FIRST UPDATE TO THE LIGHTWEIGHT NEW BALANCE 890 FOR SPRING 2012
This spring 2012 New Balance Canada will update its one-of-a-kind neutral running shoe with the New Balance 890v2, which promises the same bouncy, resilient, and durable REVlite foam and a super soft and supple upper in an even more lightweight package. The 890v2 will launch in Canada in February 2012 with four colors for men and five for women, and retail for $139.95.
New to the shoe, the 890v2 will now be built on the Natural PL1 last, which slightly drops the heel height, bringing the shoe closer to the ground and making it more stable without changing the cushioning properties. The new 890v2 features an 8mm drop from heel to forefoot (rather than the previous 12mm drop in the 890), putting the foot in a more natural position. With careful craftsmanship, a few changes to the detailing and grooving were made on the midsole, composed of REVlite foam, to create an even more lightweight package, without sacrificing cushioning, stability or durability.
Much like its predecessor, an ABZORB® cushioning crash pad combined with Ndurance in the heel, work to absorb initial shock and provide the right amount of lateral release to guide the foot smoothly through toe off. Full ground contact through the bottom unit allows for excellent cushioning, inherent support and smooth striking and transition through the midstance. The upper package of the 890v2 continues to be modern and bold, with interesting design details on the upper material, overlays, aglets, and throughout the shoe. No-sew welded upper materials continue to provide a secure, seamless fit while a thin and discreet supportive wrap at the midfoot encases the instep in a comfortable, aesthetically pleasing way.
The shoe will also continue to feature the names “Baddeley” and “Barringer” on the men’s and women’s version, respectively. These names stand for Team NB runners Andy Baddeley and Jenny Barringer, who served as the original inspiration for the design and development of these shoes and the level of performance standards demanded of all New Balance products.
The 890v2 delivers to neutral runners everywhere the surprisingly lightweight running experience they crave with the durability and protection of an everyday trainer. The bouncy, resilient, lightweight REVlite midsole foam and soft, supple beautiful uppers combine in an even lighter weight shoe that promises enough protection and durability to endure lots of kilometers – and enable the runner to look great doing it. The 890v2remains the lightest running shoe in its class.
MY THOUGHTS
My husband was amazed at how light this shoe is. I picked it up to see, and it is really light. The style maybe isn’t what either of us would choose, but when I looked at their website I saw other colours and styles that I thought were better. He takes these shoes to the gym with him and he said they are comfortable and they make it easier to work out. In the end, I think comfort and quality are the most important things in a running shoe, and these shoes have it.
NEW BALANCE CANADA PROMOTES THE IMPORTANCE OF RECYCLING THROUGH INNOVATION WITH ECO FRIENDLY newSKY™ FOOTWEAR
New Balance Canada invites consumers to re-imagine recycling with newSKY™ footwear available for the 2011 Holiday season. The New Balance newSKY™ is environmentally – conscious footwear for men and women made from recycled PET (Polyethylene terephthalate) bottles.
New Balance designed newSKY™ around the key concepts of Reduce, Reuse, and Recycle for today’s consumer who is looking to maximize their style while minimizing their environmental impact. newSKY’s upper material utilizes 95% post-consumer recycled PET plastic bottles and it is adhered to the outsole with water-based glue. The average pair of newSKY uses the equivalent of eight 20-ounce PET bottles. The shoes are also built with less material than traditional New Balance athletic shoes through thoughtful upper pattern design.
The barefoot-inspired profile offers a sleek look and lightweight, comfortable fit while bright color pops in the laces and outsole and baseball stitching provide a fresh and stylish appeal. The company is encouraging consumers to donate the shoes when they are finished wearing them. New Balance newSKY™ will be available in October 2011 (RRP: $129.95).
MY THOUGHTS
I love the environmental factor to these shoes. It’s great to know that companies are developing innovative ways to reuse products and help save our planet. I think the shoes are cute too, especially the gray and pink. I generally wear a running shoe for going to gym or running/walking at a fast pace. These shoes are not intended for running, but for walking. They are very lightweight.
Check out these and more great shoes at www.newbalance.ca
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