Do you want zinc oxide in your sunscreen?

The following content is sponsored. All opinions are my own.

When I was a kid we played outside all day long and I don’t remember applying sunscreen, although I suppose it probably did happen some of the time. It wasn’t such a concern forty years ago, especially when you have olive skin that rarely burned. Today we know a little more about the importance of sun protection. Thanks to research, we know that a single sunburn in childhood can double one’s risk of developing melanoma. That’s not a risk I want to take with my children!

AVEENO® is a brand that I have long trusted for my skin and my children’s delicate skin. Recently, AVEEN partnered with a gemologist & top Toronto dermatologist, Dr. Paul Cohen, to help introduce us to their new zinc mineral sunscreens. According to Dr. Cohen, zinc is essential for healthy skin. It is a natural element found in every cell of your body, in the earth, in the food you eat and in products everywhere.

Zinc oxide has been found to have the following uses and benefits:

• Helps Treat Acne
• Treats Rashes & Irritation (Including Diaper Rash)
• Helps Prevent Bacterial Infection
• Has Anti-Aging Effects & Improves Healing of Tissue Damage
• Boosts the Immune System
• Protect Skin From Sun Burns & Damage

Zinc oxide seems like the perfect addition to the AVEENO line of sunscreens. New AVEENO® BABY Sunscreen SPF 50 and new & improved AVEENO® ACTIVE NATURALS® Sensitive Skin SPF 50 mineral sunscreens are formulated with naturally sourced 100% zinc oxide and ACTIVE NATURALS® Oat to combine effective broad-spectrum UVA/UVB sun protection with skin soothing benefits.

The new & improved clear-drying formula nourishes & protects your sensitive skin from the sun’s harmful UV rays and is:

• Lightweight, non-greasy and non-sticky feel
• Dermatologist recommended; non-irritating, hypoallergenic and water-resistant (80 minutes)
• Free of all parabens, phthalates, dyes, fragrances, and traditional (chemical) sunscreen filters

With AVEENO sunscreen that is formulated with zinc oxide, I can feel good at the protection I am giving my children from sun damage. I may even use it myself!